In short, fake gaming ads make people feel “smart” for playing the game. Of course, only to realise that the games are completely different from advertised. IQ 180.”īoth styles of ads appeal strongly to people with insecurities, and serve as a call to action to download the game, to prove that they can beat the puzzles with ease. The game mechanics are easy to understand, but it will be played by someone who has probably never played a game in their lives (kinda like Polygon’s DOOM gameplay back in 2016).Īlternatively, these fake ads might show a simple and almost patronising puzzle, with a caption that would go like “Can you solve this? Boom. Typically, the ad will show a short snippet of the puzzle-style game. are not the only ones who employ such tactics to get people to play their games. It is no secret that titles like Homescapes, Last Fortress, Hustle Castle etc. Fake Mobile Gaming Ads are Frustrating to Watch And here’s why mobile game ads are misleading yet so effective. One can only ponder – why do mobile game developers do this, isn’t it better to just make the game that they are advertising? Have you seen mobile game ads that look simple and casual, and only to be hugely disappointed when a different game pops up upon downloading it? Yeah, that’s a common bait-and-switch scam, just in the form of mobile game ads.
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